In this episode, Ben speaks with Scott Marcaccio, the CEO and co-founder of Myodetox.

They delve into the topic of building a reputable brand and maintaining a distinct culture while scaling a team. Scott shares insights on attracting A-grade talent, replicating culture in different locations, and the importance of self-awareness and emotional intelligence in leadership. They also discuss the role of journaling and reflection in personal development and decision-making.

Tune in to gain valuable insights on building a strong brand and team culture in the healthcare industry.

Quotes

• "Culture is this amorphous thing that is continuing to evolve."

• "We want to make sure that therapists that come through our system and work up through our mentorship over a period of years just become the best version of themselves."

• "You should almost completely ignore social media."

• "If every single small business owner within a couple of miles from you is not coming into your clinic regularly, that's an issue."

• "Brand is what people say when you're not in the room."

Timestamps
00:00 Intro
00:53 Scott's Bio
01:39 Culture evolution, intentional design and creating raving fans
07:21 Culture is key to growth
10:21 Integrating new team members
13:12 Scaling and hiring strategies
14:11 Self-awareness is key to effective leadership
16:59 Journaling for better decision-making
21:09 Measuring job performance
26:23 Ensuring long-term client retention
28:37 Shift in mindset towards proactive care
33:09 Importance of role-play in training
38:01 Focus on local community impact
42:29 Continuous improvement is essential for success