Google Ads vs Facebook Ads in Healthcare

Peter Flynn

“Should I use Google or Facebook ads to acquire more new clients?”

This is a common question that I often get asked.

And the answer is… It depends

It’s never as easy as just picking a tactical solution and implementing it. If it were, everyone would just hire a marketing agency to run their Google and Facebook ads and within weeks they would have more clients than they know what to do with…

But that just simply isn’t the case.

Some better questions to ask initially would be, “Why are our potential clients not doing business with us? Why are they doing business with our competitors?”

Now once you’ve taken the time to answer these questions, it’s time to consider the best way to accelerate the growth of your clinic with paid marketing.

So which platform should you use to advertise, and for what type of clientele?

Check out this video where I break down the differences between Google and Facebook marketing in healthcare – as well as what I’m seeing is working best in the market in 2024.

“Should I use Google or Facebook ads to acquire more new clients?”

This is a common question that I often get asked.

And the answer is… It depends

But that just simply isn’t the case.

Some better questions to ask initially would be, “Why are our potential clients not doing business with us? Why are they doing business with our competitors?”

Now once you’ve taken the time to answer these questions, it’s time to consider the best way to accelerate the growth of your clinic with paid marketing.

So which platform should you use to advertise, and for what type of clientele?

Check out this video where I break down the differences between Google and Facebook marketing in healthcare – as well as what I’m seeing is working best in the market in 2024.

“Should I use Google or Facebook ads to acquire more new clients?”

This is a common question that I often get asked.

And the answer is… It depends

But that just simply isn’t the case.

Some better questions to ask initially would be, “Why are our potential clients not doing business with us? Why are they doing business with our competitors?”

Now once you’ve taken the time to answer these questions, it’s time to consider the best way to accelerate the growth of your clinic with paid marketing.

So which platform should you use to advertise, and for what type of clientele?

Check out this video where I break down the differences between Google and Facebook marketing in healthcare – as well as what I’m seeing is working best in the market in 2024.

“Should I use Google or Facebook ads to acquire more new clients?”

This is a common question that I often get asked.

And the answer is… It depends

But that just simply isn’t the case.

Some better questions to ask initially would be, “Why are our potential clients not doing business with us? Why are they doing business with our competitors?”

Now once you’ve taken the time to answer these questions, it’s time to consider the best way to accelerate the growth of your clinic with paid marketing.

So which platform should you use to advertise, and for what type of clientele?

Check out this video where I break down the differences between Google and Facebook marketing in healthcare – as well as what I’m seeing is working best in the market in 2024.

Article by

Peter Flynn

Pete Flynn is a physio by trade and a business consultant at heart. He founded his first Adelaide clinic to help people overcome pain and reclaim their lives. Within five years, that clinic grew to a 23-member team across two locations that no longer required him. He successfully sold both clinics in 2022 and now guides other clinic owners in scaling, leadership, marketing, and people management. Known for his practical wisdom and generosity, Peter’s approach is always anchored in the principle: give more than you take. He’s here to share how to create real value, both for your clients and your teams, without losing sight of what truly matters.

How Does Your Clinic Score?

Discover your Clinic Score & Amplify your Impact with Clinics Mastery’s Assess Your Clinic™ Scorecard. Get a rating for the 7 Degrees of Business that you need to master.

Assess Your Clinic

How Does Your Clinic Score?

Discover your Clinic Score & Amplify your Impact with Clinics Mastery’s Assess Your Clinic™ Scorecard. Get a rating for the 7 Degrees of Business that you need to master.

Assess Your Clinic

How Does Your Clinic Score?

Discover your Clinic Score & Amplify your Impact with Clinics Mastery’s Assess Your Clinic™ Scorecard. Get a rating for the 7 Degrees of Business that you need to master.

Assess Your Clinic

Latest