“It’s So Practical, Reasonable and Achievable!”
As a Clinic Owner, you’re probably used to doing a case study for a patient or condition, but have you ever done it with your business owner hat on?!
You’re probably interested to know what other clinic owners are doing to grow their clinic!
It’s pretty common for us to see a clinic owner that is lost for direction, not sure what the next step is for their business journey.
You’re either in a position of pain, struggle or overwhelm and need some urgent help, or you’re happy, content and potentially complacent, meaning you’re missing a lot of the upside.
In any case, it’s great to learn from other health professionals in business because it highlights the opportunities for you to grow.
In this case study with Marion, we’re going to share a detailed insight into her journey as a Speech Pathologist and Private Practice owner (Cooee Speech Pathology).
As you can appreciate, everyone’s journey is different, so, take what you see here and filter it through your current position and ask yourself, how could this work for you?
You’ll notice that we’ve included a lot of detail in this case study. We’ve been able to do that because of our 103 point self assessment business audit that we do at the beginning of every new member’s journey.
We are also constantly reviewing our progress with members and on a quarterly basis we do a business audit to review our progress so that Clinic Mastery can stay accountable to the clinic owner getting a return on their investment.
You’ll see in the answers below we have included Marion’s feedback throughout her time with us at each of the reviews.
Why did You Join the Clinic Mastery Business Academy?
“I joined because I knew as a practitioner I didn’t have the answers to help make my business grow into something sustainable, and I was looking for a business program that was practical.”
“I was working a 45-50 hour week, juggling with seeing my husband and training for a 50km trail ultramarathon.”
“My three year goal was to have less work, more time for managing, more time to myself and my husband, and a service that has no/less ‘fires’ to put out.
What Results Have You Achieved With The Business Academy?
You’ll see some real figures below…
What you need to know is that the comparison spans between (October 2016 – December 2017).
Remember, Marion runs a Speech Pathology clinic and your numbers are likely to be different if you are in another industry.
Over that period, these numbers reflect how Marion has been able to engage and align her team, with the help of Clinic Mastery to be able to implement the (64+) practical systems (we give you in the business academy) to create a sustainable business.
You’ll also need to appreciate that these are sustained average numbers over a 12m period, across 7 different practitioners (per practitioner). It’s quite the effort!
Number of Patients Per Day
Increase 28.5%
Key System we Implemented to get this result: Management Plans & Having Admin Support
Appointments Per Week
Increase 31.5%
Key System we Implemented to get this result: Rebooking System
Average Revenue Per Patient
Increase 10.3%
Key System we Implemented to get this result: Appointment Structure & Delivery
Average Revenue – Per Week
Increase 27%
Key System we Implemented to get this result: Combination of systems above
Did Not Arrive Appointments – Per Week
Decrease by 50%
Key System we Implemented to get this result: Management Plans & Client Induction
Cancellations – Per Week
Decrease by 40%
Key System we Implemented to get this result: Late Notice Policy
The Ultimate Business Owner Result = Increased Profit
“In the 6 months of this financial year (July 2017 – June 2018) we have made the same amount of profit as the entire previous 12m financial year (July 2016 – June 2017).”
“As a business owner, that is the number you want to improve the most, the profit margin“.
What Other Changes Have You Experienced in Your Clinic?
We are more targeted:
“At the start of the Business Academy I didn’t use KPI’s/CEI’s! We are now tracking them, meaning that we understand how the business is performing each week.”
We have a plan:
“At the start of the Academy we had no plan. Now, we have an entire 12m plan that we focus on implementing each week.”
We have Daily Team huddles & Quarterly Team Cuddles (we call them coodles):
“These have been a huge success, and provided an easy discussion platform, also opened up communication between the team and allowed us to get to know our quieter members more.”
We have identified our Core Values:
“These are starting to shape the team’s thinking process – how they approach/respond to situations; they’re using the same language & using it to re-set their focus.”
How Would You Describe Your Business Academy Experience
“Focusing on my business has been extremely helpful. Having the knowledge to know ‘how-to’ focus – not just sitting down with a blank sheet of paper and hoping to figure it out has been great.”
“It’s a super-practical video series that provides you with a framework to evaluate your business and your leadership in a practical and caring way.”
“The support from the program allows you to individualise the content just for you & your business. Highly recommended.”
“It has given me the pathway to create a more sustainable business, both in profit and culture.”
The Virtual Classroom
“Using the Online Learning Portal, the ‘Virtual Classroom’ is super easy to use and the lessons are informative and massively valuable.”
“The Systems, resources and downloads next to each lesson are Fantastic.”
“The templates are just so valuable, not having to start from scratch saves so much time and means you can instantly action the content!”
The Study Buddies
“Loved it. The facebook group is really supportive & the weekly phone calls keep you on track! They help individualise the content for you so you can get maximum benefit from the content.”
“For me the weekly mentoring was an essential part to consolidate the learning and provide accountability in actioning it. It also made it feel really personal, which helped when the journey is a fairly tough one!”
“The webinars are more valuable for the emotional/connection/support side of things – seeing how everyone is applying the knowledge and hearing the stories.”
How Would You Describe Your Experience with the Clinic Mastery Team?
“I found each of the clinic mastery team responsive, and helpful, but particularly Shane who was my mentor. He was challenging, reasonable, and didn’t hold back in what he expected me to action.”
What Advice Do You Have For a Clinic Owner Contemplating the Business Academy?
“Just do what you’re told! Follow the program, and put aside your own thoughts to get the most out of it.”
Applications for the next Business Academy enrolment are now open (only 4 per year), claim your strategy session now to see if we have what you need and find out if you’d be a good fit.
Conclusion
So, the question i have for you is this, do you want to grow your clinic?!
Unfortunately, you don’t get any extra rewards for doing it yourself…
If you want to take control of your clinic growth, just like Marion, you might as well take advantage of the entire done-for-you systems, policies, procedures and structures we’ve created and use in our clinics today…
There is no need to re-invent the wheel!
If you’re serious about taking the next step, then we should talk. If you’re on the fence, this is not for you. Just like marion said, you have to immerse yourself to get the best results.
The Business Academy is not for the faint hearted, it demands high level of commitment and relentless execution. It is your business after-all.
Marion has put in an incredible amount of work, she epitomises what it means to be a member of this elite group.
We have all the resources you need and the support to help bring it to life, the question is, are you willing to put your head down and do the yards with us?
