In this episode, we dive deep into the world of marketing for health clinics with expert Peter Flynn. Discover how to effectively budget for marketing, understand client lifetime value, and implement successful strategies to attract new patients. Learn how to calculate your marketing value based on session costs and client retention, and how to niche down and attract that ideal patient. From Google Ads to Facebook Ads and SMS Campaigns, each platform serves a unique purpose in growing your clinic, so tune in to learn how to effectively allocate your marketing budget to drive clinic success

What You'll Learn:

💰 How to set a marketing budget based on your clinic's growth phase

📈 The importance of understanding client lifetime value

🔄 Strategies for reactivating past clients

📊 Tips for running effective Google and Facebook ads

🤝 How to work with agencies for optimal results

Timestamps

00:00:00 - Introduction to the Grow Your Clinic podcast
00:00:23 - Discussion on budgeting for marketing
00:01:18 - Understanding the lifetime value of a client
00:02:22 - Marketing for clinics in growth vs. consolidation phases
00:04:39 - Importance of reactivated clients vs. new clients
00:05:50 - Defining your monthly budget based on client acquisition goals
00:07:17 - The difference between reactivated clients and new clients
00:09:20 - Testing marketing strategies without overspending
00:10:51 - Pros of finding the lowest hanging fruit in client acquisition
00:12:59 - Setting a marketing budget based on client lifetime value
00:16:29 - Balancing therapist interests with client acquisition
00:20:54 - The impact of stop - starting marketing efforts
00:24:03 - Keys to running effective Google Ads
00:30:01 - Importance of tracking conversions in Google Ads
00:30:55 - Keys to effective Facebook advertising
00:34:07 - Tips for working with marketing agencies
00:38:10 - Closing thoughts