Have you ever wondered how much you should really be spending on marketing to acquire a new client?

For this week’s episode, Jack and Ben talk about the cost for new client acquisition and how much you should be allocating for your marketing efforts. They also look into some of the benchmarks and other metrics that can help you estimate how much you should set aside for marketing.

SHOW NOTES

• [0:01:18.7]  Knowing the lifetime value of a client

• [0:02:47.7]  Knowing the acquisition cost per marketing channel

• [0:03:42.2]  Factoring in any agency cost for marketing