This week on the podcast, we dive into the magic of creating memorable experiences with Illusionist and Speaker, Josh Norbido.

Throughout the episode, Josh shares invaluable insights on how to craft extraordinary moments with the people you work with, whether they are your team members or clients. He also talks about the impact of leaving a good impression and how these experiences affect the way people see your brand.

Josh also gives some practical tips for improving client experiences and talks about communication principles that can be applied both in magic shows and in business.

QUOTES

“People buy into you before they buy from your experiences and products.”

“The best clients you can have are the ones who have already paid you before.”

SHOW NOTES

• 00:00 - Intro

• 00:22 - Josh's Bio

• 01:38 - The wild card in client experiences

• 03:35 - The subtle art of communication

• 05:12 - Rebooking is important (and how branding can help)

• 14:28 - Making an impression using pattern interruptions

• 17:37 - The magic happens in the silence

• 25:55 - Designing client experiences

• 39:00 - "How good am I at this?" - Using mentors to get better

• 49:33 - Connect with Josh

MENTIONS

• The Halo Effect

• The Little Red Book of Selling by Jeffrey Gitomer (book)

• Steve Cohen, Chamber Magic