During a recent Clinic Mastery team retreat in Noosa, a session took place on brand and reputation, inspired by a thought-provoking quote from Warren Buffett: “It takes 20 years to build a reputation and five minutes to ruin it.” So, what if you intentionally destroyed your reputation? How would facing the worst-case scenario strengthen your business? In this episode we discuss the importance of brand and reputation for health professionals, especially in a remote work environment. Tune in to find out how and why revealing your business blind spots can inspire proactive growth

What You'll Learn:

🌟 Team Retreat Insights: Discover the value of in-person connection and structured sessions for team alignment.
📝 The Anti-Vision Exercise: Learn how to identify potential pitfalls by writing a negative PR piece about your clinic
💡 Positive PR: Flip the script and envision the most glowing review of your clinic.
📊 Understanding Seasonality: Get insights on managing revenue fluctuations and the importance of being proactive.
💰 P&L Analysis: Learn how to break down your income streams and expenses for better decision-making

Timestamps
[01:05] Brand and reputation exercise.

[05:25] Anti-vision exercise 

[10:20] Negative PR exercise insights

[13:06] Legacy statement and aspirations

[19:11] Toxic positivity in healthcare settings.

[24:36] Infinite game of business challenges.

[27:21] Tolerating the truth in business.

[32:43] Control and external influences.

[35:44] Problem-solving in business strategies.

[39:27] Clinic revenue volatility awareness.

[42:44] Financial stewardship in business.

[47:26] Revenue streams and profitability.

[52:57] Strategic decision-making for efficiency.

[54:43] Data-driven clinic performance insights