Randall Cooper, CEO of Premax, shares some lessons he’s learned in running a successful and well-loved global business, how to handle negative reviews and take accountability, how to make people fall in love with your brand, and how they’ve managed to create a loyal following all around the world.

Ready to learn more? Check out the full episode!

SHOW NOTES

Getting Personal

• [0:01:14.3]  Reading/learning list

• [0:02:04.7]  People who inspire Randall

• [0:02:36.4]  Childhood aspirations

• [0:03:01.5]  Motto you live by

• [0:03:55.4]  Why Randall decided to be a physio instead of becoming a chef

Life as a Business Owner

• [0:05:55.5]  Randall talks about Premax and how he came up with the idea for athlete engineered skincare

• [0:08:25.1]  How Randall manages his time between being a clinician and being a business owner

• [0:10:48.8]  The difference between a clinic business and a product business

How to Create Raving Fans

• [0:15:28.2]  Lessons on how to make people love your brand

• [0:18:46.3]  About Learn.physio

• [0:19:20.0]  What is the Melbourne ACL Rehab Guide?

• [0:24:18.9]  Dealing with self-doubt and insecurities about your products and services

• [0:26:00.3]  How to deal with negative reviews about your business

• [0:29:47.9]  Randall’s top lessons on business

Let’s Connect!

• [0:32:30.4]  Check out Premax

• [0:32:53.5]  Connect with Randall

QUOTES

“You have to make it happen but you don’t necessarily have to be the person who has to do it.”

MENTIONS

• The American Journal of Sports Medicine

• International Journal of Cosmetic Science

• Learn.physio (site)

• Learn.physio (Facebook)

• Melbourne ACL Rehab Guide

• Premax