In this episode we discuss the seasonal patterns that clinic owners face, with a specific focus on the challenges of April and the impact of public and school holidays.
We dive into how getting across your annual rhythm and calendar can help you increase your monthly revenue, and how planning ahead can allow you to grow you clinic and enhance current patient experiences.
We'll show you how to implement management plans and encourage rebooking to maintain continuity of care as well as the positives of fostering collaboration between admin and therapy teams to ensure seamless client journeys.
Tune in for strategies on navigating these seasonal fluctuations and ensuring the success of your clinic year round
Timestamps
[00:01:08] Challenges of April trading days
[00:05:43] Financial preparedness for the holiday season
[00:09:30] Monthly momentum in clinics
[00:12:07] Challenging the status quo
[00:16:10] Winter illnesses impact on clinic flow
[00:20:10] Improving clinic activity patterns
[00:25:54] Nurturing client relationships
[00:28:30] Client care continuity and engagement
[00:33:32] Booking appointments in advance
[00:36:02] Effective leave policy characteristics
[00:39:19] Reflecting on past marketing strategies
[00:43:09] Podcast listener success stories